Concealing or revealing the family? : corporate brand identity strategies in family firms
Year of publication: |
2011
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Authors: | Micelotta, Evelyn R. ; Raynard, Mia |
Published in: |
Family business review : journal of the Family Firm Institute. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0894-4865, ZDB-ID 1129435-8. - Vol. 24.2011, 3, p. 197-216
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Subject: | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenführung | Brand management | Familie | Family | Unternehmenskultur | Corporate culture |
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