Jandaghi, Gholamreza; Amini, Alireza; Pirani, Parvaneh; … - In: Far East Journal of Psychology and Business 3 No 3 Paper 4 June (2011) 4, pp. 50-61
One of elements which have received considerable attention in relationship marketing is customer loyalty. Brand is one … of construct contributes to the formation of customer loyalty. Thus this study investigates the relationship between … customer loyalty and brand. In this regards, using conceptual model, relationship between satisfaction, value, resistance to …