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~isPartOf:"Fashion marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Fashion
23
Mode
23
Consumer behaviour
12
Konsumentenverhalten
12
Bekleidungsindustrie
10
Clothing industry
10
Brand management
7
Markenführung
7
Luxury goods
6
Luxusgüter
6
Marketing management
6
Marketingmanagement
6
Marketing
3
purchase intention
3
Bekleidung
2
Brand
2
Brand image
2
Clothing
2
Customer value
2
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2
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Personality psychology
2
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Textile distribution
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2
consumer behavior
2
customer equity
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fashion industry
2
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Augmented reality marketing
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24
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Ko, Eunju
7
Easey, Mike
6
Chun, Eunha
3
Kim, Kyung Hoon
3
Song, Sangah
2
Sorensen, Christine
2
Atkinson, Sheila
1
Chalip, Laurence Hilmond
1
Chen, Chihchien
1
Correia, Antónia
1
Gray, Patricia
1
Jeong, Dayun
1
Jiang, Qi
1
Joung, Heerim
1
Kashif, Muhammad
1
Kim, Esther L.
1
Kim, Sang Jin
1
Kin, Kyulim
1
Kozak, Metin
1
Lea-Greenwood, Gaynor
1
Lee, Hojae
1
Lee, Jihyun
1
Lee, Mi-ah
1
Lee, Sanghoon
1
Lim, Young Ju
1
Mattila, Pekka
1
Noh, Mijeong
1
Peshkova, Anna
1
Platania, Silvia Maria
1
Randolph, Adah Ward
1
Saini, Aarti
1
Schuckert, Markus
1
Son, Heejung
1
Ul Hasan, H. M. Rakib
1
Urkmez, Taylan
1
Wagner, Ralf
1
Willans, John
1
Wu, D. Gloria
1
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Fashion marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of fashion marketing and management
240
Journal of retailing and consumer services
90
Journal of business research : JBR
71
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
International journal of production research
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of international consumer marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Business strategy and the environment
8
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ECONIS (ZBW)
24
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1
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10
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24
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
3
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
4
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
7
Haute couture-to-table? : a study of luxury
fashion
-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
8
Diagnostic analysis of US
fashion
brand's Bangladeshi outsourcing
Ul Hasan, H. M. Rakib
;
Noh, Mijeong
;
Randolph, Adah Ward
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10013177324
Saved in:
9
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
10
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
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