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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Gabler-Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~language:"eng"
~type_genre:"Fallstudie"
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Denize, Sara
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Lai, Wenhsiang
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Field guide to case study research in business-to-business marketing and purchasing
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of business & industrial marketing
7
Enterprise & society : the international journal of business history
2
Harvard business review : HBR
2
Psychology & marketing
2
AMS - advanced marketing series
1
Academy of Management journal : AMJ
1
Business relationship management and marketing
1
Case studies in Asian management
1
Contemporary issues in social media marketing
1
Context and semantics for knowledge management : technologies for personal productivity
1
Customer-centric marketing strategies : tools for building organizational performance
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Innovation through knowledge transfer 2012
1
International journal of business and emerging markets : IJBEM
1
International journal of wine business research : IJWBR
1
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of general management
1
Journal of marketing
1
Linköping studies in science and technology
1
Management decision : MD
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Marketing-Management
1
Modern organisational governance
1
Orchestration of the global network organization
1
Outsourcing and offshoring business services
1
Palgrave studies of internationalization in emerging markets
1
Project management journal : PMJ
1
Research
1
Research on knowledge, innovation and internationalization
1
SAM advanced management journal : amj
1
Springer Gabler Research
1
Strategic marketing cases in emerging markets
1
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ECONIS (ZBW)
8
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1
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
2
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
3
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
4
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
5
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
6
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
7
Factors driving manufacturing flexibility : the Taiwanese case
Lai, Wenhsiang
;
Marshall, Roger
- In:
Field guide to case study research in …
,
(pp. 255-270)
.
2014
Persistent link: https://www.econbiz.de/10011413835
Saved in:
8
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
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