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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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B-to-B-Marketing
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Business-to-business marketing
46
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Marketingmanagement
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Marshall, Roger
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Field guide to case study research in business-to-business marketing and purchasing
Handbook of business-to-business marketing
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Business relationship management and marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Entwicklungen des Investitionsgütermarketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The Oxford handbook of strategic sales and sales management
7
Business-to-business marketing management : strategies, cases and solutions
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
6
Innovatives Industriegütermarketing
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
4
Maschinenbaumarketing
4
Creating and managing superior customer value
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
2
Customer engagement marketing
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Fundamentals of business-to-business marketing
2
HRM and marketing orientation in the new era
2
Handbook of relationship marketing
2
Handbook of strategic account management : a comprehensive resource
2
Handbook on business information systems
2
How to succeed in the digital age : strategies from 17 top managers
2
Innovative Markenführung und -implementierung
2
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ECONIS (ZBW)
46
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1
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
2
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
3
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
4
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
5
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
6
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
7
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
8
Factors driving manufacturing flexibility : the Taiwanese case
Lai, Wenhsiang
;
Marshall, Roger
- In:
Field guide to case study research in …
,
(pp. 255-270)
.
2014
Persistent link: https://www.econbiz.de/10011413835
Saved in:
9
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
10
Marketing metrics for B2B firms
Srinivasan, Raji
- In:
Handbook of business-to-business marketing
,
(pp. 715-730)
.
2012
Persistent link: https://www.econbiz.de/10009500106
Saved in:
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