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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
~subject:"E-commerce"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
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Search: subject:"B-to-B-Marketing"
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E-commerce
Leistungsbündel
Marketingmanagement
B-to-B-Marketing
128
Business-to-business marketing
128
Lieferantenmanagement
75
Supplier relationship management
75
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
19
Verkaufspersonal
19
Electronic Commerce
18
Selling
17
Verkauf
17
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
B2B
9
Business network
9
Unternehmensnetzwerk
9
B2B marketing
8
Betriebliche Wertschöpfung
8
Brand image
8
Deutschland
8
Germany
8
Innovation
8
Markenimage
8
Marketing management
8
Value creation
8
Bundling strategy
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Internet marketing
7
KMU
7
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32
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32
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32
Case study
1
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1
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English
25
German
7
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Kowalkowski, Christian
2
Adamson, Brent
1
Archer, Norman P.
1
Azer, Jaylan
1
Baumgarth, Carsten
1
Belhadi, Amine
1
Benedettini, Ornella
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Burton, Jamie
1
Chatterjee, Sharmila C.
1
Chatterjee, Sheshadri
1
Chatzipanagiotou, Kalliopi
1
Chaudhuri, Ranjan
1
Chi, Jiayu
1
Chung, Henry F. L.
1
Clarke, Ann Højbjerg
1
Classen, Matthias
1
Deng, Ziliang
1
Dixon, Matthew
1
Dubey, Vivek
1
Eggers, Daniel
1
Fabel, Martin
1
Fan, Mengli
1
Fang, Jiaming
1
Fischer, Andreas
1
Freytag, Per V.
1
Friedewald, Axel
1
Garrel, Jörg von
1
Gavurova, Beata
1
Guo, Shoujia
1
Gupta, Aditya
1
Gupta, Shivam
1
Han, Lintong
1
Hao, Andy
1
He, Jiaxun
1
Henseler, Jörg
1
Hewlin, Todd
1
Holmlund, Maria
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Journal of global information management : an official publication of the Information Resources Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
155
The journal of business & industrial marketing
70
Journal of business-to-business marketing
31
SpringerLink / Bücher
10
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
9
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Marketing intelligence & planning
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of customer behaviour
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Europäische Hochschulschriften / 5
4
Handbook of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
Business-to-Business-Marketing
3
Electronic markets : the international journal on networked business
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Gabler Research
3
Harvard business review : HBR
3
Innovatives Industriegütermarketing
3
International journal of business environment : IJBE
3
International journal of networking and virtual organisations : IJNVO
3
International journal of services and operations management
3
Journal of marketing communications
3
Lehrbuch
3
Management information systems : mis quarterly
3
Schriftenreihe angewandtes B2B-Marketing
3
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ECONIS (ZBW)
32
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1
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
2
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
3
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
7
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
8
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
9
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
10
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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