E-WOM in the B2B context : conceptual domain, forms, and implications for research
Kalliopi Chatzipanagiotou, Jaylan Azer, Chatura Ranaweera
| Year of publication: |
2023
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| Authors: | Chatzipanagiotou, Kalliopi ; Azer, Jaylan ; Ranaweera, Chatura |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-20
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| Subject: | Business networks | Business-to-business (B2B) | Electronic word-of-mouth (e-WOM) | Stakeholders | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Stakeholder | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303763