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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"B2B marketing"
~subject:"E-commerce"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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B2B marketing
E-commerce
Leistungsbündel
B-to-B-Marketing
125
Business-to-business marketing
125
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
Business network
9
Unternehmensnetzwerk
9
B2B
8
Brand image
8
Deutschland
8
Germany
8
Innovation
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Betriebliche Wertschöpfung
7
Bundling strategy
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Internet marketing
7
Online-Marketing
7
Value creation
7
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23
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28
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28
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28
Case study
1
Fallstudie
1
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English
23
German
5
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All
Mora Cortez, Roberto
2
Paul, Justin
2
Adamson, Brent
1
Altwaijry, Najwa
1
Archer-Brown, Chris
1
Azer, Jaylan
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Boyd, D. Eric
1
Cartwright, Severina
1
Chatterjee, Sharmila C.
1
Chatterjee, Sheshadri
1
Chatzipanagiotou, Kalliopi
1
Chaudhuri, Ranjan
1
Chung, Henry F. L.
1
Clarke, Ann Højbjerg
1
Davies, Iain
1
Deng, Ziliang
1
Dixon, Matthew
1
Dubey, Vivek
1
Eggers, Daniel
1
Fan, Mengli
1
Fang, Jiaming
1
Freytag, Per V.
1
Friedewald, Axel
1
Garrel, Jörg von
1
Gavurova, Beata
1
Ghosh Dastidar, Ayan
1
Guo, Shoujia
1
Gupta, Aditya
1
Gupta, Shivam
1
Han, Lintong
1
Hao, Andy
1
He, Jiaxun
1
Holmlund, Maria
1
Huang, Yi
1
Islam, Najmul
1
Islam, Nazrul
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
101
The journal of business & industrial marketing
34
Journal of business-to-business marketing
10
SpringerLink / Bücher
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Electronic markets : the international journal on networked business
3
Europäische Hochschulschriften / 5
3
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Research
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Corporate reputation review : an international journal
2
Dissertation.de
2
Forum Marketing
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Research
2
Harvard business review : HBR
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International business review : the official journal of the European International Business Academy
2
International journal of business environment : IJBE
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
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ECONIS (ZBW)
28
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28
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1
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
2
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
3
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
4
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
5
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
6
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
7
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
8
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
9
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
10
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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