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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Salespeople"
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Search: subject:"B-to-B-Marketing"
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Salespeople
B-to-B-Marketing
170
Business-to-business marketing
170
Lieferantenmanagement
84
Supplier relationship management
84
industrial marketing
56
business marketing
54
Beziehungsmarketing
40
Relationship marketing
40
Marketing
26
Marketing management
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Rodriguez, Michael
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Otero-Neira, Carmen
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of business & industrial marketing
26
Journal of business research : JBR
16
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of the Academy of Marketing Science
9
Journal of personal selling & sales management : JPSSM
7
Handbook of business-to-business marketing
6
Harvard business review : HBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business Guides on the Go
2
Business horizons
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
International journal of logistics : research and applications
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
Naše gospodarstvo : NG
2
The Oxford handbook of strategic sales and sales management
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Cogent business & management
1
Columbia Business School Research Paper Forthcoming
1
Context and semantics for knowledge management : technologies for personal productivity
1
Gabler Rresearch
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
1
International business and economics research journal
1
International business development : a concise textbook focusing on international B-to-B contexts
1
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ECONIS (ZBW)
21
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1
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
4
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
5
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
6
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
7
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
8
Are women or men business-to-business salespeople more engaged on the job?
Matthews, Lucy M.
;
Edmondson, Diane R.
;
Ward, Cheryl B.
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10012584491
Saved in:
9
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
10
Impression management tactics and performance ratings : a moderated-mediation framework
Bande, Belén
;
Fernández-Ferrín, Pilar
;
Otero-Neira, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011674242
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