The role of salespeople in value co-creation and its impact on sales performance
Hayam Alnakhli, Aniefre Eddie Inyang, and Omar S. Itani
| Year of publication: |
2021
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|---|---|
| Authors: | Alnakhli, Hayam ; Inyang, Aniefre Eddie ; Itani, Omar S. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 4, p. 347-367
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| Subject: | Sales Performance | Salespeople | Service-Dominant Logic | Value Co-Creation | Verkaufspersonal | Betriebliche Wertschöpfung | Value creation | Service-dominant logic | Kundenintegration | Customer integration | Verkauf | Selling | Marketingtheorie | Marketing theory | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2021.2012079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802196