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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~person:"Anderson, James C."
~source:"econis"
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business-to-business marketing
2
Harvard business review : HBR
1
Pearsons education international
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
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Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
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