Per Tiebreak zum Verkaufserfolg
von James C. Anderson, James A. Narus und Marc Wouters
| Year of publication: |
2014
|
|---|---|
| Authors: | Anderson, James C. ; Narus, James A. ; Wouters, Marc |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 36.2014, 5, p. 32-41
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344199