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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Markenführung"
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Markenführung
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
9
Marketing management
9
Marketingmanagement
9
Supplier relationship management
9
Brand management
5
Deutschland
5
Germany
5
USA
5
United States
5
Erfolgsfaktor
4
Market segmentation
4
Marktsegmentierung
4
Salespeople
4
Selling
4
Success factor
4
Verkauf
4
Verkaufspersonal
4
Beziehungsmarketing
3
Competitive strategy
3
KMU
3
Relationship marketing
3
SME
3
Wettbewerbsstrategie
3
market orientation
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Außendienst
2
Bundling strategy
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Business network
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Business start-up
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Field sales force
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Firm performance
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India
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Indien
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Anees-ur-Rehman, Muhammad
1
Ben Youssef, Kamel
1
Homburg, Christian
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Johnston, Wesley James
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Kitchen, Philip J.
1
Leicht, Thomas
1
Mishra, Prashant
1
Ngo, Liem Viet
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O'Cass, Aron
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
64
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business research : JBR
11
SpringerLink / Bücher
11
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
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ECONIS (ZBW)
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1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
5
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
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