//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Narrative method"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Narrative method
B-to-B-Marketing
27
Business-to-business marketing
27
Deutschland
5
Germany
5
USA
5
United States
5
Salespeople
3
Verkaufspersonal
3
Bundling strategy
2
Business network
2
Competitive strategy
2
Leistungsbündel
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Narrative Methode
2
Selling
2
Theorie
2
Theory
2
Unternehmensnetzwerk
2
Verkauf
2
Wettbewerbsstrategie
2
Aerospace industry
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Automated guided vehicle system
1
Außendienst
1
Beschaffung
1
Brand management
1
Business model
1
Business software
1
Business start-up
1
Consultancy services
1
Customer service
1
Data Mining
1
Data mining
1
Deutschsprachiger Raum
1
Discourse theory
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Case study
2
Fallstudie
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Etzold, Veit
1
Marshall, Roger
1
Peng, Poh Tze
1
Published in...
All
Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
2
Was überzeugt den Kunden?
Etzold, Veit
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
10
,
pp. 90-94
Persistent link: https://www.econbiz.de/10009792571
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->