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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Sammelwerk"
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Field guide to case study research in business-to-business marketing and purchasing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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International journal of services technology and management
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Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
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