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~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Celebrity endorsement"
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Celebrity endorsement
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Celebrity-Werbung
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Sportler
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Belch, George E.
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Sain, Soumit
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Fontys Venlo - publication of applied sciences
International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of advertising research
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Global business review
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Innovation: organization & management : IOM
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of strategic marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Market : review for marketing theory and practice
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Organizations and markets in emerging economies
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
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2
Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit
-
2012
Persistent link: https://www.econbiz.de/10010376172
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