A content analysis study of the use of celebrity endorsers in magazine advertising
George E. Belch and Michael A. Belch
| Year of publication: |
2013
|
|---|---|
| Authors: | Belch, George E. ; Belch, Michael A. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 32.2013, 3, p. 369-389
|
| Subject: | Printwerbung | Print advertising | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Bibliometrie | Bibliometrics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009789459