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~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Konsumentenverhalten
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2,386
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1,719
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1,591
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890
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Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
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14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Foroudi, Pantea
12
Gupta, Suraksha
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Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Melewar, T. C.
10
Nayga, Rodolfo M.
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Filieri, Raffaele
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Merchant, Altaf
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Seo, Yuri
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Beatty, Sharon E.
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Bigné Alcañiz, J. Enrique
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Choi, Jeonghye
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Kim, Kyung Hoon
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Mattila, Anna S.
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Sharma, Piyush
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Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Cornwell, T. Bettina
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Geuens, Maggie
7
Liu, Martin J.
7
Lusk, Jayson L.
7
McLean, Graeme J.
7
Michel, Géraldine
7
Pantano, Eleonora
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Food policy : economics planning and politics of food and agriculture
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
1,952
International journal of hospitality management
765
International journal of consumer studies
758
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
483
The journal of product & brand management
457
Tourism management : research, policies, practice
427
Asia Pacific journal of marketing and logistics
410
European journal of marketing : EJM
387
Journal of travel and tourism marketing
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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Journal of marketing communications
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Cogent business & management
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Journal of international consumer marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
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Journal of fashion marketing and management
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Journal of consumer behaviour : an international research review
296
Journal of the Academy of Marketing Science
296
The journal of consumer marketing
296
Journal of marketing
295
International journal of contemporary hospitality management
288
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
The international review of retail, distribution and consumer research
279
Marketing intelligence & planning
278
The journal of services marketing
271
Journal of hospitality marketing & management
266
Journal of economic psychology : research in economic psychology and behavioral economics
256
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
250
Young consumers : insight and ideas for responsible marketers
243
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ECONIS (ZBW)
3,019
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1
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3,019
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
3
Analyzing the real size of the tourism industry on the basis of an assessment of water consumption patterns
Gonzalez-Perez, Daniel M.
;
Martín Martín, José María
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014229171
Saved in:
4
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
5
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
6
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
9
Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta
;
Chéreau, Philippe
;
Soscia, Isabella
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
Saved in:
10
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
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