Artificial intelligence and empirical consumer research : a topic modeling analysis
Year of publication: |
2023
|
---|---|
Authors: | Vaid, Shashank ; Puntoni, Stefano ; Khodr, AbdulRahman |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-17
|
Subject: | Artificial intelligence models | Consumer research | Empirical method | Marketing interfaces | Topic modeling review | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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