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~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Markenführung"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Markenführung
Price competition
Wettbewerbsstrategie
Marketing management
91
Marketingmanagement
91
Theorie
24
Theory
24
Consumer behaviour
20
Konsumentenverhalten
20
Cause-Related Marketing
15
Cause-related marketing
15
Beziehungsmarketing
12
Competitive strategy
12
Relationship marketing
12
Market entry
9
Markteintritt
9
Preismanagement
9
Pricing strategy
9
Brand management
8
Innovation
8
Brand
7
Brand image
7
Distribution channel
7
Markenartikel
7
Markenimage
7
Vertriebsweg
7
Corporate Social Responsibility
6
Corporate social responsibility
6
USA
6
United States
6
Advertising
5
Bibliometrics
5
Bibliometrie
5
Game theory
5
Internet marketing
5
Market research
5
Marktforschung
5
Nonprofit marketing
5
Nonprofit organization
5
Nonprofit-Marketing
5
Nonprofit-Organisation
5
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25
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Choi, Seung-chan
2
Craig, C. S.
2
DeSarbo, Wayne
2
Douglas, Susan P.
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Duarte, Paulo
1
Eliashberg, Jehoshua
1
Frías Jamilena, Dolores María
1
Gabrielli, Veronica
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Hwang, Minha
1
Inbaraj, J. Daniel
1
Ishihara, Masakazu
1
Jadeja, Ashwin
1
Jeong, Hyun Ju
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kim, Jihye
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Marinho, Ana Filipa Lopes
1
Mehra, Amit
1
Nasiry, Javad
1
Natarajan, Thamaraiselvan
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pierce, Lamar
1
Polo Peña, Ana Isabel
1
Popescu, Ioana
1
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International review on public and non-profit marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
52
The journal of brand management : an international journal
45
The journal of product & brand management
33
European journal of marketing : EJM
25
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of retailing and consumer services
21
Journal of marketing communications
16
Gabler Edition Wissenschaft
13
SpringerLink / Bücher
13
Journal of marketing management : MM
12
Europäische Hochschulschriften / 5
11
Journal of retailing
11
Journal of the Academy of Marketing Science
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
Asia Pacific journal of marketing and logistics
9
Business horizons
9
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
8
Marketing intelligence & planning
8
The marketing review
8
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Measuring and managing brands
7
Springer eBook Collection / Business and Economics
7
European management journal
6
European research studies
6
Faculty & research / Insead : working paper series
6
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ECONIS (ZBW)
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1
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
Competitive marketing strategies of churches in Ghana : a theoretical development
Yalley, Andrews Agya
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 77-99
Persistent link: https://www.econbiz.de/10013168403
Saved in:
4
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
5
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
6
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
7
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
8
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
9
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
10
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
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