Demonstrations and price competition in new product release
Year of publication: |
June 2017
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Authors: | Boleslavsky, Raphael ; Cotton, Christopher ; Gurnani, Haresh |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 6, p. 2016-2026
|
Subject: | judo economics | Bertrand competition | marketing strategy | product demonstrations | money-back guarantees | return policies | product reviews | Theorie | Theory | Preiswettbewerb | Price competition | Marketingmanagement | Marketing management | Duopol | Duopoly | Produktentwicklung | New product development |
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