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~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Sustainable development"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Cultural identity
Dienstleistungsqualität
Indien
Nachhaltigkeit
Sustainable development
Systematic literature review
Konsumentenverhalten
22
Beziehungsmarketing
15
Relationship marketing
15
Brand management
10
Markenführung
10
Brand image
6
Customer value
6
Kundenwert
6
Markenimage
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Corporate reputation
5
Fashion
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Firmenimage
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Social Web
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Marketing management
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Marketingmanagement
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Nachhaltige Entwicklung
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Service quality
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Sustainability
4
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Clothing industry
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Jugendliche
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Online-Marketing
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Youth
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Competitive advantage
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Complaint management
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Beatty, Sharon E.
Kim, Kyung Hoon
Roy, Sanjit
Laroche, Michel
32
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Paul, Justin
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Chebat, Jean-Charles
12
Pereira, Vijay
12
Richard, Marie-Odile
12
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11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Oghazi, Pejvak
10
Seo, Yuri
10
Teng, Lefa
10
Debroy, Bibek
9
Dhir, Amandeep
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Malik, Ashish
8
Mattila, Anna S.
8
Veloutsou, Cleopatra
8
Vrontis, Demetris
8
Walsh, Gianfranco
8
Wiedmann, Klaus-Peter
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Bhattacharyya, Bisweswar
7
Chen, Qimei
7
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7
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7
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
4
The journal of services marketing
4
Journal of marketing theory and practice
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
The service industries journal
2
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of services, economics and management
1
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of service research
1
Journal of service theory and practice
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
3
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
6
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
9
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
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