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~isPartOf:"Forschung aktuell"
~isPartOf:"Journal of consumer behaviour : an international research review"
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~subject:"Produktinformation"
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Forschung aktuell
Journal of consumer behaviour : an international research review
Handbook of social media management : value chain and business models in changing media markets
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ECONIS (ZBW)
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Choice confidence in the webrooming purchase process : the impact of online positive reviews and the motivation to touch
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
;
Orús, …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011542361
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2
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
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