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~isPartOf:"Forschung aktuell"
~isPartOf:"Journal of consumer behaviour : an international research review"
~source:"econis"
~subject:"Sales promotion"
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Forschung aktuell
Journal of consumer behaviour : an international research review
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Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
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Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
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