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~isPartOf:"Forschung und Praxis an der FHWien der WKW"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of communication management : an international journal"
~subject:"Capability approach"
~subject:"Öffentlichkeitsarbeit"
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Capability approach
Öffentlichkeitsarbeit
Web 2.0 technologies
15
Web 2.0-Technologien
15
Social Web
10
Social web
10
Public relations
5
Social media
4
Internet marketing
3
Online-Marketing
3
Advertising effects
2
Communication
2
Knowledge management
2
Kommunikation
2
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2
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2
Werbewirkung
2
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2
Acceptance
1
Advertising
1
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1
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1
Airline
1
Alitalia SpA <Rom>
1
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Bortree, Denise Sevick
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Buzeta, Cristian
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DiStaso, Marcia W.
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Fernández-Cardador, Pedro
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Hammedi, Wafa
1
Heaselgrave, Fae
1
Hernández-García, Ángel
1
Iglesias-Pradas, Santiago
1
Mahr, Dominik
1
Muninger, Marie-Isabelle
1
Romenti, Stefania
1
Simmons, Peter
1
Uribe, Rodrigo
1
Valentini, Chiara
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1
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1
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Forschung und Praxis an der FHWien der WKW
Journal of business research : JBR
Journal of communication management : an international journal
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
8
Corporate communications : an international journal
3
Kulturspezifik in der europäischen Wirtschaftskommunikation
3
SpringerLink / Bücher
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Management-Reihe Corporate Social Responsibility
2
PR-Praxis
2
Quick Guide
2
Research
2
Routledge studies in rhetoric and communication
2
A - N
1
A gower book
1
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
Accounting, auditing & accountability journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Beiträge zur Hochschulpolitik
1
Berkman Center Research Publication
1
Boston U. School of Management Research Paper
1
Business horizons
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Communicating corporate social responsibility : perspectives and practice
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Computational & mathematical organization theory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Design Management konkret
1
Die Betriebswirtschaft : DBW
1
Economics : digitale Ökonomie und struktureller Wandel
1
Erfurter Hefte zum angewandten Marketing
1
Ethical practice of social media in public relations
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
EuroMed journal of business
1
FastBook : F
1
Global business review
1
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
2
Culture, competency and policy : why social media dialogue is limited in Australian local government
Heaselgrave, Fae
;
Simmons, Peter
- In:
Journal of communication management : an international …
20
(
2016
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011579525
Saved in:
3
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
4
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
5
Eine PR der nächsten Gesellschaft : Ambivalenzen einer Disziplin im Wandel
Winkler, Peter
-
2015
Einleitung -- Rhetoriken des Wandels in der Online-PR -- Grundlagen -- Ambivalenzen einer PR im Wandel -- Medialer Wandel -- Kultureller Wandel -- Struktureller Wandel -- Conclusio: Eine PR der nächsten Gesellschaft. .
Persistent link: https://www.econbiz.de/10014021394
Saved in:
6
This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin
;
Bortree, Denise Sevick
;
DiStaso, Marcia W.
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10011448039
Saved in:
7
Blogging about crises : the role of online conversations in framing Alitalia's performance during its crisis
Valentini, Chiara
;
Romenti, Stefania
- In:
Journal of communication management : an international …
15
(
2011
)
4
,
pp. 298-313
Persistent link: https://www.econbiz.de/10009407419
Saved in:
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