Sidedness, commercial intent and expertise in blog advertising
Rodrigo Uribe, Cristian Buzeta, Milenka Velásquez (Facultad de Economía y Negocios, Universidad de Chile)
| Year of publication: |
October 2016
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|---|---|
| Authors: | Uribe, Rodrigo ; Buzeta, Cristian ; Velásquez, Milenka |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4403-4410
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| Subject: | Blogging | Advertising | Message sidedness | Communicator expertise | Advertising intent | Werbung | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011554668