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~isPartOf:"Forschung zur Entwicklungsökonomie und -politik"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Marketing theory"
~person:"Lindeman, Sara"
~person:"Shultz, Clifford J."
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macromarketing
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Lindeman, Sara
Shultz, Clifford J.
Viswanathan, Madhu
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Forschung zur Entwicklungsökonomie und -politik
Journal of macromarketing : examining the interactions among markets, marketing, and society
Marketing theory
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ECONIS (ZBW)
3
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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
2
"Until we live like they live in Europe" : a multilevel framework for community empowerment in subsistence markets
Lindeman, Sara
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010380648
Saved in:
3
Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Nguyen Thi Tuyet Mai
;
Rahtz, Don R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10010257272
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