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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"PC-Praxis"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
1,033
Konsumentenverhalten
1,033
Social Web
671
Social web
671
Online retailing
596
Online-Handel
596
Internet marketing
503
Online-Marketing
502
E-commerce
351
Electronic Commerce
350
Beziehungsmarketing
323
Relationship marketing
323
Einzelhandel
215
Retail trade
215
Viral marketing
206
Brand management
200
Markenführung
200
Social media
176
Customer satisfaction
169
Kundenzufriedenheit
169
Brand image
144
Markenimage
144
Confidence
106
Vertrauen
106
Dienstleistungsqualität
101
Service quality
101
Customer integration
96
Kundenintegration
96
Website
96
Advertising effects
90
Werbewirkung
90
Distribution channel
89
Internet
89
Vertriebsweg
89
Digital platform
85
Digitale Plattform
85
Brand
77
Social network
73
Soziales Netzwerk
73
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206
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206
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1
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English
206
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Ranaweera, Chatura
4
Azer, Jaylan
3
Benkenstein, Martin
3
Chatzipanagiotou, Kalliopi
3
Filieri, Raffaele
3
Jayawardhena, Chanaka
3
Reimer, Thomas
3
Septianto, Felix
3
Wang, Fang
3
Abbasi, Amir Zaib
2
Balaji, M. S.
2
Bambauer-Sachse, Silke
2
Cui, Geng
2
Flavián Blanco, Carlos
2
Gauri, Dinesh Kumar
2
Gupta, Pranjal
2
Gupta, Shivam
2
Hutzinger, Clemens
2
Kumar, Jitender
2
Kumar, Satish
2
Kunz, Werner
2
Lim, Weng Marc
2
Liu, Hongfei
2
Maity, Moutusy
2
Mangla, Sachin Kumar
2
Mangold, Sabrina
2
Moro, Sérgio
2
Munzel, Andreas
2
Osburg, Victoria-Sophie
2
Peng, Ling
2
Petrescu, Maria
2
Plotkina, Daria
2
Ruiz Mafe, Carla
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
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Fortune
Journal of business research : JBR
Journal of retailing and consumer services
PC-Praxis
International journal of hospitality management
60
International journal of internet marketing and advertising : IJIMA
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of marketing communications
40
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of hospitality marketing & management
33
Electronic commerce research
32
Psychology & marketing
31
Journal of electronic commerce research : JECR
30
Journal of internet commerce
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of marketing
28
International journal of contemporary hospitality management
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
19
The journal of product & brand management
19
International journal of consumer studies
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
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All
ECONIS (ZBW)
206
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1
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10
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206
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
5
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
8
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
9
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
10
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
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