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~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Marketing management"
~subject:"Sharing economy"
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Marketing management
Sharing economy
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
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152
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152
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148
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1
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1
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1
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1
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1
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Fortune
Journal of business research : JBR
PC-Praxis
International journal of hospitality management
46
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
36
Springer eBook Collection
34
Technological forecasting & social change : an international journal
30
International journal of internet marketing and advertising : IJIMA
29
International journal of contemporary hospitality management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Tourism management : research, policies, practice
22
Journal of marketing
19
Journal of retailing and consumer services
19
Business horizons
18
Journal of marketing communications
18
Journal of strategic marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Journal of marketing management : MM
16
Journal of the Academy of Marketing Science
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of travel and tourism marketing
15
The journal of business & industrial marketing
15
Journal of innovation & knowledge : JIK
14
Premier reference source
14
Journal of internet commerce
13
Discussion paper / International Transport Forum
12
International journal of production economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Working paper / National Bureau of Economic Research, Inc.
12
Cogent business & management
11
European research studies
11
International journal of technology marketing : IJTMkt
11
NBER working paper series
11
Australasian marketing journal
10
International journal of business and globalisation : IJBG
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of open innovation : technology, market, and complexity
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
NBER Working Paper
10
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ECONIS (ZBW)
101
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
Business model change and internationalization in the sharing economy
Thornton, Heidi Coral
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535027
Saved in:
4
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
5
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
6
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
9
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
10
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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