It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Year of publication: |
2024
|
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Authors: | Yuan, Ruizhi ; Chen, Yanyan ; Mandler, Timo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 178.2024, Art.-No. 114658, p. 1-12
|
Subject: | Customer engagement | Interactivity | Platform familiarity | Service type | Sharing economy |
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