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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Social Web"
~subject:"Soziales Netzwerk"
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Social Web
Soziales Netzwerk
Consumer behaviour
473
Konsumentenverhalten
473
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
Beziehungsmarketing
152
Relationship marketing
152
E-commerce
148
Electronic Commerce
148
Brand management
130
Markenführung
130
Viral marketing
130
Virales Marketing
130
Social media
122
Brand image
84
Markenimage
84
Customer integration
63
Kundenintegration
63
Digital platform
62
Digitale Plattform
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Advertising effects
60
Werbewirkung
60
Social network
58
Sharing economy
57
Share Economy
56
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55
Retail trade
55
Digitalisierung
53
Digitization
53
Internet
52
Brand
51
Customer satisfaction
48
Kundenzufriedenheit
48
Markenartikel
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Filieri, Raffaele
10
Flavián Blanco, Carlos
7
Casaló, Luis V.
6
Krishen, Anjala S.
6
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ranaweera, Chatura
4
Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Jayawardhena, Chanaka
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Lin, Zhibin
3
Mariani, Marcello M.
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Rita, Paulo
3
Yoganathan, Vignesh
3
Yoon, Sukki
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Al Omoush, Khaled Saleh
2
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Fortune
Journal of business research : JBR
PC-Praxis
Technological forecasting & social change : an international journal
244
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
146
SpringerLink / Bücher
146
Information systems research : ISR
141
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
91
International journal of advertising : the review of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
International journal of business information systems : IJBIS
85
Psychology & marketing
85
Springer eBook Collection
84
Journal of marketing communications
83
International journal of hospitality management
82
Electronic commerce research
81
Management information systems : mis quarterly
80
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
International journal of electronic commerce : IJEC
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
65
Journal of marketing
64
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of open innovation : technology, market, and complexity
56
Journal of organizational computing and electronic commerce
56
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Source
All
ECONIS (ZBW)
455
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455
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
10
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
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