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~isPartOf:"Franchising globally : innovation, learning and imitation"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Journal of business research : JBR"
~person:"Kim, Kyung-Min"
~person:"Nyadzayo, Munyaradzi W."
~subject:"Brand image"
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Brand image
Brand management
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Consumer behaviour
3
Franchising
3
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3
Markenimage
3
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Asset specificity
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B-to-B-Marketing
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B2B brand loyalty
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Beziehungsmarketing
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Brand citizenship behavior
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Lieferantenmanagement
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Markenartikel
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Relationship marketing
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Relationship value
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Schwellenländer
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Structural equation model
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Kim, Kyung-Min
Nyadzayo, Munyaradzi W.
Matanda, Margaret J.
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Badrinarayanan, Vishag
1
Calderón-Monge, Esther
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Franchising globally : innovation, learning and imitation
International entrepreneurship and management journal
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
3
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
3
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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