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~isPartOf:"Freiberger Arbeitspapiere"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~language:"eng"
~type_genre:"Graue Literatur"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
14
Relationship marketing
14
Theorie
8
Theory
8
Betriebliche Wertschöpfung
3
Value creation
3
Consumer behaviour
2
Customer integration
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Kundenintegration
2
Lieferantenmanagement
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Marketing
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2
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Customer analysis
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Customer value
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Deutschland
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Dienstleistungsinnovation
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1
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1
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Book / Working Paper
14
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Graue Literatur
Arbeitspapier
14
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14
Working Paper
14
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English
German
7
Swedish
1
Author
All
Strandvik, Tore
4
Heinonen, Kristina
3
Finne, Åke
2
Grönroos, Christian
2
Bergenwall, Maria
1
Björk, Peter
1
Edvardsson, Bo
1
Hachenberger, Jan
1
Helle, Pekka
1
Holmlund, Maria
1
Körnert, Jan
1
Liljander, Veronica
1
Mickelsson, Jakob
1
Nippa, Michael
1
Ojasalo, Jukka
1
Ravald, Annika
1
Roos, Inger
1
Voima, Päivi
1
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Svenska Handelshögskolan <Helsinki>
2
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Freiberger Arbeitspapiere
Meddelanden från Svenska Handelshögskolan
Faculty & research / Insead : working paper series
29
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
12
Working paper / Department of Commerce, College of Business, Massey University
12
Working paper / National Bureau of Economic Research, Inc.
12
ERIM report series research in management
9
Working papers / Harvard Business School, Division of Research
9
Discussion paper / Tinbergen Institute
7
Working paper
7
Working paper series : WPS
7
CESifo working papers
6
Cowles Foundation discussion paper
6
Dissertation Series CentER
6
Research memorandum / METEOR
6
Discussion paper / Centre for Economic Policy Research
5
ERIM Ph. D. series research in management / Erasmus Institute of Management
5
Tuck School of Business working paper / Tuck School of Business at Dartmouth
5
Working paper / International University in Germany, School of Business Administration
5
Working paper series
5
Betriebswirtschaftliche Diskussionsbeiträge
4
Department working papers / Bar-Ilan University, Department of Economics
4
Management working paper
4
PhD series / Copenhagen Business School
4
Stanford University Graduate School of Business research paper
4
The Harvard John M. Olin discussion paper series
4
Bank of Finland research discussion papers
3
Birkbeck working papers in economics and finance : BWPEF
3
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3
IWI-Diskussionsbeiträge
3
KBI
3
Les cahiers du GERAD
3
RIETI discussion paper
3
Report / Marketing Science Institute
3
Research paper series / Stanford Graduate School of Business
3
Sloan working papers
3
Working paper / The Food Industry Center, University of Minnesota
3
Working papers
3
Working papers / Helsinki School of Economics
3
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
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ECONIS (ZBW)
14
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date (oldest first)
1
Re-conceptualizing value-creation : from industrial business logic to service business logic
Helle, Pekka
-
2011
Persistent link: https://www.econbiz.de/10009157526
Saved in:
2
Customer energy in relationships
Heinonen, Kristina
;
Mickelsson, Jakob
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10008653580
Saved in:
3
Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003921005
Saved in:
4
Silent communication : a challenge to established marketing communication practice
Strandvik, Tore
;
Finne, Åke
-
2010
Persistent link: https://www.econbiz.de/10003921036
Saved in:
5
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
6
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
7
Customer needing : conceptualising industrial service from a customer perspective
Strandvik, Tore
(
contributor
);
Holmlund, Maria
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709357
Saved in:
8
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
9
Customer commitment and key account management
Ojasalo, Jukka
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536529
Saved in:
10
Theorieorientierte Organisationsleitlinien für Call-Center
Nippa, Michael
;
Hachenberger, Jan
-
1999
Persistent link: https://www.econbiz.de/10001406308
Saved in:
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