//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Fundamentals of business-to-business marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Alavi, Sascha"
~person:"Blut, Markus"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Konsumentenverhalten"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Business-to-business marketing
Industrie
Innovation management
Konsumentenverhalten
Sales management
Theorie
Beziehungsmarketing
2
Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
Beschwerdemanagement
1
Bundling strategy
1
Business services
1
Business-to-business
1
Complaint management
1
Consumer behaviour
1
Customer Health
1
Customer Retention
1
Customer Success Management
1
Customer satisfaction
1
Erfolgsfaktor
1
Industrial service share
1
Kundenzufriedenheit
1
Leistungsbündel
1
Manufacturing industries
1
Market research
1
Marketing Metrics
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Personal selling
1
Relationship Marketing
1
Replication
1
Salespeople
1
Salesperson factors
1
Satisfaction with complaint handling
1
Selling
1
Servitized offerings
1
Spain
1
Spanien
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
3
Book section
2
Language
All
English
5
Author
All
Alavi, Sascha
Blut, Markus
Büschken, Joachim
Jacob, Frank
Kleinaltenkamp, Michael
Rangarajan, Deva
Terho, Harri
Woodside, Arch G.
Brown, Brian P.
2
Worm, Stefan
2
Zablah, Alex R.
2
Bellenger, Danny N.
1
Brock, Christian
1
Brüggemann, Felix
1
Desernot, Christina
1
Donthu, Naveen
1
Evanschitzky, Heiner
1
Gelper, Sarah
1
Goldman, Arieh
1
Grinstein, Amir
1
Harmancioglu, Nukhet
1
Hill, Ronald Paul
1
Hochstein, Bryan W.
1
Homburg, Christian
1
Jaworski, Bernard J.
1
Johnson, Jeff S.
1
Johnston, Wesley J.
1
Kenning, Peter
1
Klarmann, Martin
1
Kocaman, Barış
1
Krafft, Manfred
1
Krämer, Martin
1
Kumar, V.
1
Langerak, Fred
1
Lilien, Gary L.
1
Malek, Stacey L.
1
Mehrotra, Vijay
1
Nagel, Duane M.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Pratt, Alexander B.
1
Prins, Remco
1
Rust, Roland T.
1
more ...
less ...
Published in...
All
Fundamentals of business-to-business marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
25
Business relationship management and marketing
6
The journal of business & industrial marketing
3
Field guide to case study research in business-to-business marketing and purchasing
2
Journal of business-to-business marketing
2
Journal of personal selling & sales management
2
Journal of the Academy of Marketing Science
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European journal of marketing
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of marketing
1
Journal of service research
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
MIT sloan management review
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
3
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
4
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
5
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->