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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market research"
~subject:"Price competition"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market research
Price competition
Marketing management
65
Marketingmanagement
65
Theorie
23
Theory
23
Consumer behaviour
9
Innovation
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Marktforschung
8
Wettbewerbsstrategie
8
Brand
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Distribution channel
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Markenartikel
7
Market entry
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Markteintritt
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Vertriebsweg
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Beziehungsmarketing
5
Game theory
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Relationship marketing
5
Spieltheorie
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competitive strategy
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Operations Research
4
Operations research
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Preisdifferenzierung
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Preiswettbewerb
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Price discrimination
4
USA
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game theory
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marketing strategy
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price discrimination
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Choi, Seung-chan
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DeSarbo, Wayne
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Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
SpringerLink / Bücher
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
De Gruyter Studium
2
De Gruyter eBook-Paket Wirtschaftswissenschaften
2
Decision sciences : DS
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Fundamentals of marketing research ; Vol. 6
2
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ECONIS (ZBW)
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11
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
12
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
13
Lead users : a source of novel product concepts
Hippel, Eric von
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
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