Prelaunch forecasting of new automobiles
Year of publication: |
1990
|
---|---|
Authors: | Urban, Glen L. |
Other Persons: | Hauser, John R. (contributor) ; Roberts, John H. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 36.1990, 4, p. 401-421
|
Subject: | Marktforschung | Market research | Kfz-Industrie | Automotive industry | Theorie | Theory | Marketingmanagement | Marketing management |
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