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~isPartOf:"Fundamentals of marketing research ; Vol. 6"
~isPartOf:"SAGE library in marketing"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Market research"
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Beziehungsmarketing
Brand management
Market research
Marktforschung
9
Marketing theory
7
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7
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Balmer, John M. T.
Malhotra, Naresh K.
Dall'Olmo Riley, Francesca
4
Green, Paul E.
3
Wang, Yonggui
3
Maclaran, Pauline
2
Andrews, Rick L.
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Bartels, Betsy Charles
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Fundamentals of marketing research ; Vol. 6
SAGE library in marketing
The journal of brand management : an international journal
14
Review of marketing research
11
Working paper series / Bradford University School of Management
7
Journal of business research : JBR
5
Corporate communications : an international journal
3
Fundamentals of marketing research ; Vol. 1
3
Review of Marketing Research Ser.
3
European journal of marketing : EJM
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Legends in marketing
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Emerald insight
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
International studies of management and organization
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing strategy collection
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research , 4
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ECONIS (ZBW)
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1
Overcoming the attribute prespecification bias in international
marketing
research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
2
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
3
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
4
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
5
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
6
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
7
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
8
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
9
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
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