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~isPartOf:"Fundamentals of marketing research ; Vol. 6"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Market research"
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Balmer, John M. T.
Malhotra, Naresh K.
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Fundamentals of marketing research ; Vol. 6
The journal of brand management : an international journal
14
Review of marketing research
11
SAGE library in marketing
7
Working paper series / Bradford University School of Management
7
Journal of business research : JBR
5
Corporate communications : an international journal
3
Fundamentals of marketing research ; Vol. 1
3
Review of Marketing Research Ser.
3
European journal of marketing : EJM
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Journal of international consumer marketing
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Journal of marketing research : JMR
2
Legends in marketing
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Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Always learning
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Brand culture
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Emerald insight
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Facets of corporate identity, communication, and reputation
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Foundations of corporate heritage
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Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
International studies of management and organization
1
Journal of business-to-business marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management decision : MD
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Marketing strategy collection
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Pearson always learning
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Prentice-Hall international editions
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Psychology & marketing
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Overcoming the attribute prespecification bias in international
marketing
research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
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