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~isPartOf:"Göttinger Beiträge zur Handwerksforschung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Digitalisierung"
~subject:"Online-Marketing"
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Search: subject:"Literature review"
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Digitalisierung
Online-Marketing
Bibliometrics
214
Bibliometrie
214
Systematic literature review
105
Literature review
92
Consumer behaviour
55
Konsumentenverhalten
55
systematic literature review
39
Bibliometric analysis
27
Innovation
27
Innovation management
22
Innovationsmanagement
21
Digitization
20
Gastgewerbe
16
Hospitality industry
16
TCCM framework
16
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14
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13
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Social web
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Online-Handel
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26
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Paul, Justin
3
Bizer, Kilian
2
Cerchione, Roberto
2
Chirumalla, Koteshwar
2
Höhle, David
2
Oghazi, Pejvak
2
Proeger, Till
2
Thonipara, Anita
2
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1
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1
Alhassan, Ibrahim
1
Ameen, Nisreen
1
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1
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1
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1
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1
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1
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1
Centobelli, Piera
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Karampela, Maria
1
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1
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1
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1
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Göttinger Beiträge zur Handwerksforschung
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of business research : JBR
Technological forecasting & social change : an international journal
The marketing review
4
International journal of production research
3
International journal of technology marketing : IJTMkt
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of strategic information systems : incorporating International Information Systems
3
Electronic markets : the international journal on networked business
2
European management journal
2
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
Information systems and e-business management : ISeB
2
International journal of Indian culture and business management : IJICBM
2
International journal of entrepreneurial behavior & research
2
International journal of innovation and technology management : IJITM
2
International journal of physical distribution and logistics management
2
Journal of advances in management research : JAMR
2
Journal of knowledge management
2
Journal of strategic marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
Psychology & marketing
2
The journal of business & industrial marketing
2
AI-driven marketing research and data analytics
1
Accounting, auditing & accountability journal
1
Business & information systems engineering
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business process management journal
1
Business strategy and the environment
1
Businesses
1
Chemnitz Economic Papers
1
Chemnitz economic papers
1
Computational & mathematical organization theory
1
Contemporary trends in innovative marketing strategies
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
27
EconStor
1
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
3
Digital transformation in education : a systematic review of education 4.0
Mukul, Esin
;
Büyüközkan, Gülçin
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014474697
Saved in:
4
Mapping digital innovation : a bibliometric analysis and systematic
literature
review
Cheng, Cong
;
Wang, Limin
;
Xie, Hongming
;
Yan, Lulu
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014475048
Saved in:
5
Consolidating digital servitization research : a systematic review, integrative framework, and future research directions
Lei, Shen
;
Sun, Wanqin
;
Parida, Vinit
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014331463
Saved in:
6
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
7
Digital technology and business model innovation : a systematic
literature
review
and future research agenda
Ancillai, Chiara
;
Sabatini, Andrea
;
Gatti, Marco
; …
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-43
Persistent link: https://www.econbiz.de/10014250994
Saved in:
8
Is digital transformation threatened? : a systematic
literature
review
of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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