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~isPartOf:"Göttinger Handelswissenschaftliche Schriften e.V. : GHS"
~isPartOf:"Southern economic journal"
~subject:"Consumer behaviour"
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
Southern economic journal
Journal of marketing communications
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Journal of business ethics : JOBE
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Ansätze zur Beurteilung irreführender Werbung : eine kritische Auseinandersetzung
Ernst, Cordula
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1996
Persistent link: https://www.econbiz.de/10013277725
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Vergleichende Werbung : zur Zulässigkeit der vergleichenden Werbung in der Bundesrepublik Deutschland unter besonderer Berücksichtigung eines verhaltenswissenschaftlich fundierten...
Rudlowski, Thomas
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1993
Persistent link: https://www.econbiz.de/10000887730
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