Ansätze zur Beurteilung irreführender Werbung : eine kritische Auseinandersetzung
Cordula Ernst
| Year of publication: |
1996
|
|---|---|
| Authors: | Ernst, Cordula |
| Publisher: |
Göttingen : GHS |
| Subject: | Werbebeschränkung | Advertising regulation | Unlauterer Wettbewerb | Unfair competition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Irreführende Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 58 S., S. VII - XV graph. Darst. 21 cm |
|---|---|
| Series: | Göttinger Handelswissenschaftliche Schriften e.V. : GHS. - Göttingen : GHS, ZDB-ID 61443-9. - Vol. 40 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diplomarb., 1996 |
| Notes: | Literaturverz. S. VII - XIV |
| ISBN: | 3-925327-39-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277725