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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"JMM : the international journal on media management"
~subject:"Konsumentenverhalten"
~subject:"Werbeträger"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising media"
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Konsumentenverhalten
Werbeträger
Advertising media
3
Advertising effects
2
Werbewirkung
2
Advertising
1
Advertising planning
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Communication media
1
Consumer behaviour
1
Durable
1
FMCG
1
Fernsehprogramm
1
India
1
Indien
1
Internet marketing
1
Kommunikationsmedien
1
Magazine
1
Measurement
1
Media engagement
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Messung
1
Online-Marketing
1
Sachin Tendulkar
1
Social Web
1
Social web
1
Television programme
1
Werbeplanung
1
Werbung
1
Zeitschrift
1
audience engagement
1
brand engagement
1
consumer engagement
1
media planning
1
media platforms
1
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English
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Chan-Olmsted, Sylvia M.
1
Newton, Gregory D.
1
Shanthi, P.
1
Tang, Tang
1
Thiyagarajan, S.
1
Wang, Xiaopeng
1
Wolter, Lisa-Charlotte
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
JMM : the international journal on media management
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Academia : revista Latinoamericana de administración
1
Akzente
1
Applied economics letters
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Comparative economic research : Central and Eastern Europe
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Enterprise & society : the international journal of business history
1
European management journal
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
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ECONIS (ZBW)
3
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1
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
2
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
3
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Saved in:
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