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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~language:"eng"
~subject:"Werbung"
~subject:"celebrity"
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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European Sport management quarterly : ESMQ
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AMS review : official publication of the Academy of Marketing Science
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Celebrity, convergence and transformation
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of Indian culture and business management
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International journal of management and economics
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Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
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