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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of retail & distribution management"
~person:"Picot-Coupey, Karine"
~subject:"Online-Handel"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of retail & distribution management
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Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine
;
Huré, Elodie
;
Piveteau, Lauren
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
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