Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Year of publication: |
2016
|
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Authors: | Picot-Coupey, Karine ; Huré, Elodie ; Piveteau, Lauren |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 3, p. 336-368
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Subject: | Retail strategy | Multi-channel | Channel management | Omni-channel | Channel design | E-tailer | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1108/IJRDM-04-2015-0056 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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