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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of retail & distribution management"
~subject:"Marketingmanagement"
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Search: subject_exact:"Beziehungsmanagement"
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Marketingmanagement
Beziehungsmarketing
197
Relationship marketing
197
Consumer behaviour
78
Konsumentenverhalten
78
Theorie
68
Theory
68
Deutschland
62
Germany
62
Einzelhandel
37
Retail trade
37
Customer satisfaction
28
Kundenmanagement
28
Kundenzufriedenheit
28
Lieferantenmanagement
20
Supplier relationship management
20
Dienstleistungsqualität
19
Service quality
19
Online retailing
18
Online-Handel
18
Kundenbindung
17
Kundenorientierung
17
Customer value
16
E-commerce
16
Electronic Commerce
16
Kundenwert
16
Marketing management
16
Beziehungsmanagement
15
Estimation
15
Schätzung
15
Brand management
14
Markenführung
14
Computer-assisted marketing
13
IT-gestütztes Marketing
13
Strategisches Management
13
Vertrauen
13
Confidence
12
Marketing
12
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10
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10
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German
10
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6
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Schaller, Christian
2
Wilde, Klaus D.
2
Albinsson, Pia A.
1
Coca-Stefaniak, J. Andres
1
Donnell, Lisa
1
Droll, Mathias
1
Ghazali, Zulkipli
1
Good, Megan C.
1
Goudge, Darrell
1
Grieser, Lukas
1
Helm, Sabrina
1
Huang, Ying
1
Huddleston, Patricia
1
Hutchinson, Karise
1
Hyman, Michael R.
1
Jost, Arnim
1
Leußer, Wolfgang
1
O'Reilly, Kelly
1
Oschmann, Marc
1
Paper, David
1
Parker, Cathy
1
Rees, Patricia
1
Reid, Andrea
1
Rieker, Stephen A.
1
Rühl, Denise
1
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Gabler Edition Wissenschaft
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of retail & distribution management
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
44
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
2
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
3
CRM and retail service quality : front-line employee perspectives
O'Reilly, Kelly
;
Paper, David
- In:
International journal of retail & distribution management
40
(
2012
)
11
,
pp. 865-881
Persistent link: https://www.econbiz.de/10009686411
Saved in:
4
Fashion retailing in the new economy : the case of SMEs
Donnell, Lisa
;
Hutchinson, Karise
;
Reid, Andrea
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 906-919
Persistent link: https://www.econbiz.de/10009672358
Saved in:
5
Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 811-849)
.
2011
Persistent link: https://www.econbiz.de/10008858188
Saved in:
6
IT-Unterstützung von Marketing-Prozessen
Leußer, Wolfgang
;
Rühl, Denise
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 601-650)
.
2011
Persistent link: https://www.econbiz.de/10008858195
Saved in:
7
Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres
;
Parker, Cathy
;
Rees, Patricia
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
Saved in:
8
Retailer premium own-brands : creating customer loyalty through own-brand products advantage
Huang, Ying
;
Huddleston, Patricia
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 975-992
Persistent link: https://www.econbiz.de/10009521949
Saved in:
9
Kundenpriorisierung in der Marktbearbeitung : Gestaltung, Erfolgsauswirkungen und Implementierung
Droll, Mathias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656790
Saved in:
10
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
1
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