An integrated model of corporate brand experience and customer value co-creation behaviour
Year of publication: |
2016
|
---|---|
Authors: | Shamim, Amjad ; Ghazali, Zulkipli ; Albinsson, Pia A. |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 2, p. 139-158
|
Subject: | Service logic | Service-dominant logic | Retailing | Value co-creation | Customer behaviour | Brand experience | Customer attitude | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Kundenwert | Customer value | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction |
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