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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Kundenmanagement"
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Subject
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Beziehungsmarketing
715
Relationship marketing
715
Consumer behaviour
329
Konsumentenverhalten
329
Customer satisfaction
217
Kundenzufriedenheit
217
Dienstleistungsqualität
174
Service quality
174
Hotel industry
86
Hotellerie
86
Brand management
85
Markenführung
85
Theorie
74
Theory
74
Brand image
69
Lieferantenmanagement
69
Markenimage
69
Supplier relationship management
69
Deutschland
66
Germany
66
Gastronomie
65
Restaurant industry
65
Customer value
62
Kundenwert
62
Marketing management
62
Marketingmanagement
62
Customer integration
61
Kundenintegration
61
Social Web
48
Social web
48
Customer service
47
Kundenservice
47
Emotion
46
Confidence
44
Vertrauen
44
Beschwerdemanagement
41
Complaint management
41
USA
38
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38
Internet marketing
37
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116
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103
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13
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10
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10
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6
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3
Graue Literatur
2
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2
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1
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English
618
German
107
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Han, Heesup
17
Jang, Soocheong
10
Hyun, Sunghyup Sean
9
Mattila, Anna S.
9
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Wong, IpKin Anthony
7
Qu, Hailin
6
Simkin, Lyndon
6
Kim, Wansoo
5
Prentice, Catherine
5
Scheer, Lisa K.
5
Ahn, Jiseon
4
Busser, James A.
4
Dibb, Sally
4
Fernandes, Teresa
4
Grewal, Dhruv
4
Harrigan, Paul
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Lam, Son K.
4
Lee, Choong-Ki
4
Pervan, Simon J.
4
Rapp, Adam
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Ruyter, Ko de
4
Ryu, Kisang
4
Shulga, Lenna V.
4
So, Kevin Kam Fung
4
Song, Hak-jun
4
Steinhoff, Lena
4
Tanford, Sarah
4
Torres, Edwin N.
4
Voorhees, Clay M.
4
Weaven, Scott
4
Wieseke, Jan
4
Yu, Jongsik
4
Back, Ki-Joon
3
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Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
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Gabler Edition Wissenschaft
International journal of hospitality management
Journal of strategic marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
723
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
Customers' intention to compliment and complain via AI-enabled platforms : a self-disclosure perspective
Cai, Ruiying
;
Wang, Yao-Chin
;
Sun, Jie
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457799
Saved in:
8
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
10
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
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