Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li
| Year of publication: |
2022
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|---|---|
| Authors: | Liu-Thompkins, Yuping ; Okazaki, Shintaro ; Li, Hairong |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1198-1218
|
| Subject: | Artificial empathy | Artificial intelligence | Customer experience | Emotion mimicry | Empathic concern | Perspective taking | Künstliche Intelligenz | Emotion | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00892-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463910