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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Co-creation
Customer integration
17
Kundenintegration
17
Relationship marketing
14
Produktentwicklung
9
Consumer behaviour
8
Konsumentenverhalten
8
Kundenorientierung
6
Innovation management
5
Innovationsmanagement
5
Innovation
4
New product development
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Customer engagement
3
Brand
2
Brand management
2
Deutschland
2
Engagement
2
Experiment
2
Germany
2
Markenartikel
2
Markenführung
2
Mobile communications
2
Mobilkommunikation
2
Product quality
2
Produktqualität
2
UMTS
2
Betriebliche Wertschöpfung
1
Brainstorming
1
Brand attachment
1
Brand capability ecosystem
1
Brand engagement platforms
1
Brand experience domains
1
Brand image
1
Brand value co-creation
1
Cause-Related Marketing
1
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Undetermined
7
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8
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6
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8
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8
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5
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5
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1
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1
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1
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English
8
German
6
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Möller, Matthias
2
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Cohen-Vernik, Dinah
1
Dinner, Isaac M.
1
Dong, Lin
1
Eisingerich, Andreas B
1
Enke, Margit
1
Fritze, Martin Paul
1
Gelbrich, Katja
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Kull, Alexander J.
1
Larivière, Bart
1
Marchand, André
1
Neslin, Scott A.
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Pazgal, Amit I.
1
Poznanski, Steffi
1
Rath, Verena
1
Reichart, Sybille V.
1
Robiady, Nurlita Devian
1
Schreier, Martin
1
Souren, Rainer
1
Syam, Niladri B.
1
Verleye, Katrien
1
Windasari, Nila Armelia
1
Yoon, Carolyn
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
96
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
43
The journal of services marketing
34
Journal of service management
29
International journal of hospitality management
24
The service industries journal
20
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Service business
16
Journal of marketing management : MM
15
The journal of product & brand management
15
Tourism management : research, policies, practice
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
13
Journal of service theory and practice : JSTP
12
Marketing intelligence & planning
12
Handbook of research on customer engagement
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of service research
11
Technological forecasting & social change : an international journal
11
The journal of brand management : an international journal
11
International journal of contemporary hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of innovation management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Marketing theory
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Management decision : MD
8
Services marketing quarterly
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of service theory and practice
7
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
5
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
6
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
7
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
8
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
9
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
Gelbrich, Katja
(
ed.
);
Souren, Rainer
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816960
Saved in:
10
Kundennahe Institutionen als Träger innovationsrelevanten Kundenwissens : Vertrieb und Handel als potenzielle Integratoren bei Produktinnovationen
Rath, Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726673
Saved in:
1
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